Q and A With Tamara Ecclestone
1. What inspired you to create your luxury hair care brand SHOW?
I always felt there was something missing when it came to a hair care brand that felt luxurious so that was the inspiration for SHOW. After years of having my hair styled on photoshoots, I never liked how the products made my hair feel or how the products looked. I realised there was a gap in the market for a luxury haircare line that looked beautiful and worked.
2. What keeps you motivated on a day-to-day basis?
Running a business while running around after my daughter Sophia keeps me pretty busy! I want to work hard to set a good example for her, just like my dad did for me.
3. Which of your products are you the most in love with and why?
I love SHOW Beauty Premiere Dry Shampoo. Being a busy working mum means I have much less time to spend on my hair and this freshens it up between washes, extends the life of a blow dry and also gives great volume to clean hair.
4. What kind of results can consumers expect to see from using SHOW?
Our signature look is a big bouncy glamourous blow dry, so the products focus on giving volume, body and glossy shine for that ‘just out of the salon’ look. All products also have our signature SHOW Beauty Fragrance which I’m obsessed with. It’s a mix of caramel, white musk, coconut milk and patchouli and reminds me of being on holiday.
5. Is there one piece of advice you can give to aspiring entrepreneurs?
I was very lucky as my Dad gave me a lot of advice when I started up SHOW Beauty. I believe women should have confidence and believe in themselves, and also follow their interests. If you are passionate and driven about your career and industry, you are more likely to work harder and go further. I am so passionate about beauty and hair which is why I created SHOW Beauty.
6. Why do you think hair care is so important?
When you've made an effort with your appearance, you are more confident in yourself. When your hair looks good, you feel good about yourself and it changes your whole attitude and outlook.
7. What are some basic starter tips/tricks you can give to those who are just beginning to practice a regular hair care regime?
Investing in quality hair care is so important – always look for shampoos and conditioners that are free from suplhates to prevent stripping and dehydrating your hair. Always use protection when heat styling, SHOW Beauty Sheer Thermal Protect is a weightless mist which defends hair from heat up to 220 degrees while providing style and hold.
8. What does your hair care regime consist of?
I wash my hair with SHOW Beauty Lux Volume Shampoo and Conditioner which I love because it gives my hair volume that lasts but without weighing it down. It also contains Wheat Proteins which keep it strong and hydrated. I then apply a generous amount of our hero SHOW Beauty Pure Treatment Oil through the lengths and ends when its wet – this contains Argan and Jojoba Oils, Vitamin C and E and Chamomile to nourish and strengthen. It also has UVA and UVB protection so prevents my colour from fading and my hair from drying out in the sun – I always have it in my beach bag!
9. Besides hair care, what other types of beauty products are your personal favorite?
My beauty favourites are Kiehls hand cream, Eve Lom Lip Balm, Simple Face Wipes, Revitalash Serum and of course SHOW Beauty Premiere Dry Shampoo.
10. Can you share one major ‘do’ and one major ‘don’t’ when it comes to hair care?
I went blonde once and that was definitely a hair disaster so I’d say don’t stray further than a couple of shades of your natural hair colour if you want something that looks natural and suits you!
Do treat yourself to a blow dry from time to time! Life is so busy and it’s important to carve out some time for yourself, especially as working mothers. At my SHOW Dry salons you can relax with a glass of bubbles while the team pamper you. You walk out feeling so good about yourself!
11. Can we expect to see more from your beauty brand? If so, what can we look forward to?
I’m currently working hard on line
