Fashion Brand Of The Month: Ganni

Copenhagen based fashion brand Ganni was established in 2000. Since 2009, the brand is owned and ran by husband and wife duo Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup. Over the years, Ganni has developed a distinctive aesthetic, reinventing the classic Scandinavian style in the process. Their industry success has led to stock in over 400 luxury retailers plus 21 concept stores across Denmark, Norway and Sweden.

While Ganni has remained true to their Nordic heritage, the injection of modernisation keeps the brand interesting, innovative and exciting. Ganni pride themselves in producing quality garments that are not limited to the conventional Scandi style. Arresting prints in stylish, contemporary cuts provide the foundations for timeless, wearable pieces that are found on the wishlists of any fashion-forward being.

Ganni acts as an excellent example for the future of the fashion industry. They view sustainability as a ‘moral obligation’ and strive with transparency for responsible production. Know that your purchase from Ganni was created with people and planet in mind, as you invest in your wardrobe and sustainable fashion. We praise Ganni not only for their eco-efforts, but also for their ability to continually impress us season upon season with incredible collections. They have become a favourite here at Oxygen Boutique.